Social Media & Text Analytics

Social Media Analytics

Social media analytics enable organizations to engulf understanding of content, have competitive edge over others, highlights inefficiencies and streamlines workflow. As there is a rich bounty of customer insights hidden in textual data. It let you to know positive, negative or neutral comments of your consumers and assist you to understand the tonality of conversations. You can scrutinize your performance through social media interactions with your customers by knowing how they perceive your brand and services. Monitoring comparison of peer brands social media campaigns let you to evaluate your performance and highlight communities and advocates of your brand. Social media is an amazing and exceptional platform for the businesses to grow. You can generation potential leads by identifying important conversational concepts. Social media data comparison with previous analytics reports allows you to define latest trends and analyze them.

Content Analytics

Content analytics let you to have clear understanding of content. It enables you provide smart and intelligent solutions for brand monitoring, sentiment analysis, competitive and marketing intelligence, customer experience management, ecommerce and much more. It beneficial features let you to unlock the value of content. Linguistics and statistical analysis let you to uncover the concepts in any digital asset. You can take any specific terminology or word from any web page with ease through entity extraction. It’s amazing traits of text similarity, text classification, article extraction, sentiment analysis, language detection and summarization let you to be comprehensive, precise and accurate.

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