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Customer loyalty program is marketing strategy to give best out to customer. It uses all tools and ideas to ensure that service is better and innovative than competitors. Merchandiser have different definition for customer loyalty program. They’re in perception of lousy program that lure customers.
Meaning of Loyalty program
Consumer loyalty program is well defined and structure long-term marketing effort which provides fringe benefits to repeat customers. By giving them coupons and gifts. Retailers aims to increase footfall which will increase probability factor of profit.
Well crafted programs are designed to motivate customers and encourage frequent visits. Their ultimate goal is to reach target market. In retail sector these programs are usually associated with discount and special offer which are interlink with POS Software in Saudi Arabia
Charactertics of Point of Sale Software
- Data Personalization
- Sales Reporting
- Customer Management
- E-commerce integration
- Analytics of Sales
- Mobile POS
- Inventory Tracking
- Fast Checkout
- Automatic Purchasing of Inventory
- Self-service kiosks
- Mobile Ordering
- Data Security
- Mobile Payments
- POS Integration with e-commerce
- PCI compliance
- Brick-and-mortar stores
- POS software in the cloud
- Tablet POS
Purpose of Loyalty program
Retaining customer is sole goal of customer loyalty program. The value of acquiring new customer is much higher as compare to previous customers. Customer loyalty programs are offered to customer in sum of discounts and freebies through a customer loyalty scheme.
Data collection is crucial goal for retailers. They can store all data and information of customer in Quick Service POS Software in Saudi Arabia . Customer can be further divided in in category of demographic and different tiers. Which may help marketers to reach its target market.
Retailers must act with caution while using customer data, because it may seem like invading in their privacy without their consent. Customer loyalty programs can help win retailers large share of customer through Retail POS Software in Saudi Arabia. Customer loyalty program introduces loyalty programs which helps in quarterly and monthly sales.
Relevant customer information
Retailers get precise data of consumer. Customers data is saved in the company’s database as soon as a as they do shopping and enroll in customer loyalty programs. Loyalty programs gives customer complete profile of customer purchasing habits and their selection of products.