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The promotion major concern is to sell the product of business. Promotions are bigger part of retailer’s strategy to release stop inventory. This helps moves in sales and replace inventory with new stock. Running promotions is not as easy as it looks like by just labeling sticker of Sales sign on display window. Sales provides opportunity to reach those customers who are not using your product.
Promotional activities supports sales, increase user experience and provides opportunity to introduce different products.
Different Types of Promotions
Percentage discounts
Flat “20% off” or “50% off is most common bargain deals and its one of most effective way to sale products. The conversion rate in percentage discount is much higher. Most retail companies put promotions on product before end of season.
BOGO deals
Buy One Get One (BOGO) is common type of sales practice. This type of promotion can be applied in different ways. If a customer purchase a product then they’re eligible to get another product with same and equivalent price. Some settings have to be done in Retail POS Software in Saudi Arabia before running promotional campaign.
Multi-shopping
Multi-shopping is promotional activity carried out by retailers to sale three products in lieu of purchasing two products in same amount and getting third product absolutely free in Quick Service POS Software in Saudi Arabia. When running for promotional retailers should consider whether the product is hot cake or is dead commodity, like bow tie or cuff links.
Free shipping of products
This promotional campaign run successfully on business model of e-commerce website. Using free shipping might not consider as good approach. Free shipping standalone can’t attract consumers in festival or cultural event season. Business owners have to offer something different that will lure buyer for online purchasing. This approach is hardly found in POS Software in Saudi Arabia because consumer physically visit store.