You must establish and maintain a consistent buying process in order to win and retain customers in today’s competitive business world. Sales, distribution and marketing must be in sync to satisfy customer requirement and provide products and services to the client when they are ready to buy, meeting their appropriate product needs and demands. It’s all about data. Explore your data design new campaigns and comprehend trends.
To adapt to the changing competitive and market landscape, the organisation must monitor fluctuations in the buying behaviour taking into account the geographies, psychographics, behavioural and demographics buying data. A concise data mining process is required by true marketing business intelligence, using data from existing enterprise databases and systems. However, numerous organisations find it difficult to leverage and understand this data, because the information they require resides in dissimilar locations and is difficult, if not impossible, to incorporate and summarize.