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Big data and social networks can work together to create winning social media campaigns. In fact, social networks are great data. Facebook users upload 350 million photos per day and send three million messages every 20 minutes. On Twitter, more than 6,000 tweets per second are published. And YouTube users watch a billion video hours every day.
This constantly evolving social landscape requires companies to continually find new ways to monitor and analyze the impact of their marketing campaigns and big data analytics in Suriname , as well as obtain information from previously unexploited data sources. Easier said than done, of course. Product analyst Dennis Hung points out that the increasing variety, volume and speed of data, the classic definition of “big data”, can overwhelm a social media marketer.
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Companies are discovering new and innovative ways to use big data and artificial intelligence (AI). In writing for The Next Web, technology entrepreneur David Geer points out that taking advantage of social media data is crucial for all consumer-oriented businesses. Through the use of artificial intelligence technology along with Business Intelligence Solutions in Suriname, a company can analyze the activity of a large number of users of social networks, allowing you to create highly segmented advertising campaigns with laser precision.
The Dutch brewer Heineken actively uses its huge following social networks, combined with partnerships with Facebook and Google, to gain a better understanding of its customers. As reported by Forbes, Heineken’s social media effort is designed to establish relationships with its customers instead of simply filling its channels with beer advertisements, data visualization and forgetful marketing campaigns.
In one of those campaigns, Heineken directed Facebook and Twitter users to the brewery’s “Star Treatment” site, where people could sign up for events and exclusive offers. The effort has allowed the company’s data strategists to study how users react to time and content within their offerings, which helps Heineken adjust its campaigns to achieve maximum effectiveness.
